{"id":513,"date":"2017-10-17T14:36:46","date_gmt":"2017-10-17T11:36:46","guid":{"rendered":"http:\/\/programma-obzvonov.ru\/blog\/?p=513"},"modified":"2017-10-17T14:37:07","modified_gmt":"2017-10-17T11:37:07","slug":"kak-vychislit-indeks-potrebitelskoj-loyalnosti","status":"publish","type":"post","link":"https:\/\/programma-obzvonov.ru\/blog\/kak-vychislit-indeks-potrebitelskoj-loyalnosti\/","title":{"rendered":"\u041a\u0430\u043a \u0432\u044b\u0447\u0438\u0441\u043b\u0438\u0442\u044c \u0438\u043d\u0434\u0435\u043a\u0441 \u043f\u043e\u0442\u0440\u0435\u0431\u0438\u0442\u0435\u043b\u044c\u0441\u043a\u043e\u0439 \u043b\u043e\u044f\u043b\u044c\u043d\u043e\u0441\u0442\u0438?"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">\u0412 \u044d\u0442\u043e\u0439 \u0441\u0442\u0430\u0442\u044c\u0435 \u043c\u044b \u043e\u043f\u0440\u0435\u0434\u0435\u043b\u0438\u043c, \u0447\u0442\u043e \u0442\u0430\u043a\u043e\u0435 NPS \u0438 \u043a\u0430\u043a \u0441 \u043f\u043e\u043c\u043e\u0449\u044c\u044e \u043d\u0435\u0433\u043e \u043f\u0440\u043e\u0432\u0435\u0440\u0438\u0442\u044c \u043b\u043e\u044f\u043b\u044c\u043d\u043e\u0441\u0442\u044c \u043a\u043b\u0438\u0435\u043d\u0442\u0430 \u043a \u0431\u0440\u0435\u043d\u0434\u0443.<\/span><\/p>\n<p><!--more--><\/p>\n<p><span style=\"font-weight: 400;\"><strong>\u0418\u043d\u0434\u0435\u043a\u0441 \u043b\u043e\u044f\u043b\u044c\u043d\u043e\u0441\u0442\u0438 NPS<\/strong> (Net Promoter Score) \u2014\u00a0<strong>\u043f\u043e\u043a\u0430\u0437\u0430\u0442\u0435\u043b\u044c<\/strong> \u043f\u0440\u0438\u0432\u0435\u0440\u0436\u0435\u043d\u043d\u043e\u0441\u0442\u0438 \u043a\u043b\u0438\u0435\u043d\u0442\u043e\u0432 \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u0438, \u0430 \u0442\u0430\u043a\u0436\u0435 \u0438\u0445 \u0433\u043e\u0442\u043e\u0432\u043d\u043e\u0441\u0442\u0438 \u043a \u043f\u043e\u0432\u0442\u043e\u0440\u043d\u044b\u043c \u043f\u043e\u043a\u0443\u043f\u043a\u0430\u043c. \u0417\u043d\u0430\u044f \u0437\u043d\u0430\u0447\u0435\u043d\u0438\u0435 NPS \u043c\u043e\u0436\u043d\u043e \u0432\u044b\u044f\u0432\u0438\u0442\u044c<strong> \u043e\u0442\u043d\u043e\u0448\u0435\u043d\u0438\u0435 \u043a\u043b\u0438\u0435\u043d\u0442\u043e\u0432<\/strong> \u043a \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u0438 \u0438 <strong>\u043d\u0435\u0434\u043e\u0441\u0442\u0430\u0442\u043a\u0438<\/strong> \u0432 \u0435\u0435 \u0440\u0430\u0431\u043e\u0442\u0435. \u0418, \u043a\u0430\u043a \u0441\u043b\u0435\u0434\u0441\u0442\u0432\u0438\u0435, \u043f\u0440\u0435\u0434\u043e\u0442\u0432\u0440\u0430\u0442\u0438\u0442\u044c \u043e\u0442\u0442\u043e\u043a \u043f\u043e\u0442\u0440\u0435\u0431\u0438\u0442\u0435\u043b\u0435\u0439 \u0438 \u0443\u0432\u0435\u043b\u0438\u0447\u0438\u0442\u044c \u043f\u0440\u043e\u0434\u0430\u0436\u0438.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u0427\u0442\u043e\u0431\u044b \u043e\u043f\u0440\u0435\u0434\u0435\u043b\u0438\u0442\u044c NPS, \u043d\u0443\u0436\u043d\u043e \u043f\u0440\u043e\u0432\u0435\u0441\u0442\u0438 \u043e\u043f\u0440\u043e\u0441.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u041f\u0435\u0440\u0435\u0434 \u043a\u043b\u0438\u0435\u043d\u0442\u0430\u043c\u0438 \u0441\u0442\u0430\u0432\u0438\u0442\u0441\u044f <strong>\u0432\u043e\u043f\u0440\u043e\u0441<\/strong> <em>\u00ab<\/em><em>\u041a\u0430\u043a\u043e\u0432\u0430 \u0432\u0435\u0440\u043e\u044f\u0442\u043d\u043e\u0441\u0442\u044c \u0442\u043e\u0433\u043e, \u0447\u0442\u043e \u0412\u044b \u043f\u043e\u0440\u0435\u043a\u043e\u043c\u0435\u043d\u0434\u0443\u0435\u0442\u0435 \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u044e\/\u0442\u043e\u0432\u0430\u0440\/\u0431\u0440\u0435\u043d\u0434 \u0441\u0432\u043e\u0438\u043c \u0434\u0440\u0443\u0437\u044c\u044f\u043c\/\u0437\u043d\u0430\u043a\u043e\u043c\u044b\u043c\/\u043a\u043e\u043b\u043b\u0435\u0433\u0430\u043c?\u00bb.<\/em> <\/span><\/p>\n<p><span style=\"font-weight: 400;\"><strong>\u041e\u0442\u0432\u0435\u0442<\/strong> \u043f\u0440\u0435\u0434\u0441\u0442\u0430\u0432\u043b\u0435\u043d \u0432 \u0432\u0438\u0434\u0435 <strong>\u0448\u043a\u0430\u043b\u044b \u043e\u0442 0 \u0434\u043e 10<\/strong> , \u0433\u0434\u0435 <strong>\u201c0\u201d<\/strong> \u2014\u00a0<em>\u00ab\u041d\u0438 \u0432 \u043a\u043e\u0435\u043c \u0441\u043b\u0443\u0447\u0430\u0435 \u043d\u0435 \u0431\u0443\u0434\u0443 \u0440\u0435\u043a\u043e\u043c\u0435\u043d\u0434\u043e\u0432\u0430\u0442\u044c\u00bb<\/em>, \u0430 \u00a0<strong>10<\/strong> \u2014 <em>\u00ab\u041e\u0431\u044f\u0437\u0430\u0442\u0435\u043b\u044c\u043d\u043e \u043f\u043e\u0440\u0435\u043a\u043e\u043c\u0435\u043d\u0434\u0443\u044e\u00bb<\/em>.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u041f\u043e\u0441\u043b\u0435 \u044d\u0442\u043e\u0433\u043e \u0432\u0441\u0435 \u043e\u0442\u0432\u0435\u0442\u0438\u0432\u0448\u0438\u0435 \u0434\u0435\u043b\u044f\u0442\u0441\u044f \u043d\u0430 <strong>\u0442\u0440\u0438 \u0433\u0440\u0443\u043f\u043f\u044b<\/strong>:<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><strong>\u043f\u0440\u043e\u043c\u043e\u0443\u0442\u0435\u0440\u044b<\/strong> (9-10);<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><strong>\u043d\u0435\u0439\u0442\u0440\u0430\u043b\u044b<\/strong> (7-8);<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><strong>\u043a\u0440\u0438\u0442\u0438\u043a\u0438<\/strong> (0-6).<\/span><\/p>\n<p><img data-attachment-id=\"518\" data-permalink=\"https:\/\/programma-obzvonov.ru\/blog\/kak-vychislit-indeks-potrebitelskoj-loyalnosti\/nps\/\" data-orig-file=\"https:\/\/i0.wp.com\/programma-obzvonov.ru\/blog\/wp-content\/uploads\/2017\/10\/nps.png?fit=1280%2C636&amp;ssl=1\" data-orig-size=\"1280,636\" data-comments-opened=\"0\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"nps\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/i0.wp.com\/programma-obzvonov.ru\/blog\/wp-content\/uploads\/2017\/10\/nps.png?fit=300%2C149&amp;ssl=1\" data-large-file=\"https:\/\/i0.wp.com\/programma-obzvonov.ru\/blog\/wp-content\/uploads\/2017\/10\/nps.png?fit=660%2C328&amp;ssl=1\" loading=\"lazy\" class=\"alignnone wp-image-518\" src=\"https:\/\/i0.wp.com\/programma-obzvonov.ru\/blog\/wp-content\/uploads\/2017\/10\/nps.png?resize=481%2C239\" alt=\"nps\" width=\"481\" height=\"239\" srcset=\"https:\/\/i0.wp.com\/programma-obzvonov.ru\/blog\/wp-content\/uploads\/2017\/10\/nps.png?resize=300%2C149&amp;ssl=1 300w, https:\/\/i0.wp.com\/programma-obzvonov.ru\/blog\/wp-content\/uploads\/2017\/10\/nps.png?resize=768%2C382&amp;ssl=1 768w, https:\/\/i0.wp.com\/programma-obzvonov.ru\/blog\/wp-content\/uploads\/2017\/10\/nps.png?resize=1024%2C509&amp;ssl=1 1024w, https:\/\/i0.wp.com\/programma-obzvonov.ru\/blog\/wp-content\/uploads\/2017\/10\/nps.png?w=1280&amp;ssl=1 1280w\" sizes=\"(max-width: 481px) 100vw, 481px\" data-recalc-dims=\"1\" \/><\/p>\n<p><span style=\"font-weight: 400;\"><strong>\u041f\u0440\u043e\u043c\u043e\u0443\u0442\u0435\u0440\u044b<\/strong> \u043b\u044e\u0431\u044f\u0442 \u0412\u0430\u0448\u0443 \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u044e \u0438 \u0441\u043e\u0432\u0435\u0442\u0443\u044e\u0442 \u0412\u0430\u0448\u0443 \u043f\u0440\u043e\u0434\u0443\u043a\u0446\u0438\u044e \u0434\u0440\u0443\u0437\u044c\u044f\u043c. \u0422\u0430\u043a\u0438\u0435 \u043a\u043b\u0438\u0435\u043d\u0442\u044b \u043e\u0431\u044b\u0447\u043d\u043e <strong>\u0441\u043e\u0432\u0435\u0440\u0448\u0430\u044e\u0442 \u043f\u043e\u0432\u0442\u043e\u0440\u043d\u044b\u0435 \u043f\u043e\u043a\u0443\u043f\u043a\u0438<\/strong>.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><strong>\u041d\u0435\u0439\u0442\u0440\u0430\u043b\u044b<\/strong> \u043d\u0435 \u043e\u0441\u0442\u0430\u0432\u043b\u044f\u044e\u0442 \u043d\u0435\u0433\u0430\u0442\u0438\u0432\u043d\u0443\u044e \u043a\u0440\u0438\u0442\u0438\u043a\u0443 \u043e \u0412\u0430\u0448\u0435\u0439 \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u0438. \u041d\u043e \u0435\u0441\u043b\u0438 \u043e\u043d\u0438 \u043d\u0430\u0439\u0434\u0443\u0442 \u0432\u0430\u0440\u0438\u0430\u043d\u0442\u044b \u043f\u043e\u043b\u0443\u0447\u0448\u0435, \u0442\u043e <strong>\u043c\u043e\u0433\u0443\u0442 \u043f\u0435\u0440\u0435\u0439\u0442\u0438<\/strong> \u0432 \u0434\u0440\u0443\u0433\u0443\u044e \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u044e.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><strong>\u041a\u0440\u0438\u0442\u0438\u043a\u0438<\/strong> \u043e\u0441\u0442\u0430\u0432\u043b\u044f\u044e\u0442 \u043e \u0412\u0430\u0441 <strong>\u043d\u0435\u0433\u0430\u0442\u0438\u0432\u043d\u044b\u0435 \u043e\u0442\u0437\u044b\u0432\u044b<\/strong>, \u0447\u0442\u043e \u043f\u043e\u0434\u0440\u044b\u0432\u0430\u0435\u0442 \u0412\u0430\u0448\u0443 \u0440\u0435\u043f\u0443\u0442\u0430\u0446\u0438\u044e.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u041a\u0430\u043a \u0440\u0430\u0441\u0441\u0447\u0438\u0442\u044b\u0432\u0430\u0435\u0442\u0441\u044f <strong>NPS<\/strong>?<\/span><\/p>\n<p><strong>NPS = (% \u043f\u0440\u043e\u043c\u043e\u0443\u0442\u0435\u0440\u043e\u0432) \u2013 (% \u043a\u0440\u0438\u0442\u0438\u043a\u043e\u0432)<\/strong><\/p>\n<p><img data-attachment-id=\"519\" data-permalink=\"https:\/\/programma-obzvonov.ru\/blog\/kak-vychislit-indeks-potrebitelskoj-loyalnosti\/nps-1\/\" data-orig-file=\"https:\/\/i0.wp.com\/programma-obzvonov.ru\/blog\/wp-content\/uploads\/2017\/10\/NPS-1.png?fit=520%2C180&amp;ssl=1\" data-orig-size=\"520,180\" data-comments-opened=\"0\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"NPS (1)\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/i0.wp.com\/programma-obzvonov.ru\/blog\/wp-content\/uploads\/2017\/10\/NPS-1.png?fit=300%2C104&amp;ssl=1\" data-large-file=\"https:\/\/i0.wp.com\/programma-obzvonov.ru\/blog\/wp-content\/uploads\/2017\/10\/NPS-1.png?fit=520%2C180&amp;ssl=1\" loading=\"lazy\" class=\"alignnone wp-image-519\" src=\"https:\/\/i0.wp.com\/programma-obzvonov.ru\/blog\/wp-content\/uploads\/2017\/10\/NPS-1.png?resize=479%2C166\" alt=\"NPS (1)\" width=\"479\" height=\"166\" srcset=\"https:\/\/i0.wp.com\/programma-obzvonov.ru\/blog\/wp-content\/uploads\/2017\/10\/NPS-1.png?resize=300%2C104&amp;ssl=1 300w, https:\/\/i0.wp.com\/programma-obzvonov.ru\/blog\/wp-content\/uploads\/2017\/10\/NPS-1.png?w=520&amp;ssl=1 520w\" sizes=\"(max-width: 479px) 100vw, 479px\" data-recalc-dims=\"1\" \/><\/p>\n<p><span style=\"font-weight: 400;\">\u041f\u043e\u0447\u0435\u043c\u0443 \u0432\u0430\u0436\u043d\u043e \u0437\u043d\u0430\u0442\u044c <strong>Net Promoter Score<\/strong>?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u042d\u0442\u043e <strong>\u043f\u0440\u043e\u0441\u0442\u043e\u0439<\/strong> \u0441\u043f\u043e\u0441\u043e\u0431 \u0443\u0437\u043d\u0430\u0442\u044c, \u0447\u0442\u043e \u0434\u0443\u043c\u0430\u044e\u0442 \u043e \u0412\u0430\u0441 \u043a\u043b\u0438\u0435\u043d\u0442\u044b, \u0442\u0430\u043a \u043a\u0430\u043a \u043e\u043f\u0440\u043e\u0441 \u0441\u043e\u0441\u0442\u043e\u0438\u0442 \u0438\u0437 \u043e\u0434\u043d\u043e\u0433\u043e \u0432\u043e\u043f\u0440\u043e\u0441\u0430.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">NPS \u043f\u043e\u0437\u0432\u043e\u043b\u044f\u0435\u0442 <strong>\u0441\u0435\u0433\u043c\u0435\u043d\u0442\u0438\u0440\u043e\u0432\u0430\u0442\u044c<\/strong> \u0446\u0435\u043b\u0435\u0432\u0443\u044e \u0430\u0443\u0434\u0438\u0442\u043e\u0440\u0438\u044e. \u0417\u043d\u0430\u044f \u0438\u043d\u0444\u043e\u0440\u043c\u0430\u0446\u0438\u044e \u043e \u0412\u0430\u0448\u0435\u0439 \u0426\u0410 \u0412\u044b \u043f\u043e\u043d\u0438\u043c\u0430\u0435\u0442\u0435, \u043f\u043e\u0447\u0435\u043c\u0443 \u0447\u0430\u0441\u0442\u044c \u043a\u043b\u0438\u0435\u043d\u0442\u043e\u0432 \u043f\u0440\u0435\u0434\u043f\u043e\u0447\u0438\u0442\u0430\u0435\u0442 \u0412\u0430\u0448\u0443 \u043f\u0440\u043e\u0434\u0443\u043a\u0446\u0438\u044e, \u0430 \u0447\u0430\u0441\u0442\u044c &#8212; \u043d\u0435\u0442.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">NPS \u043f\u043e\u043c\u043e\u0433\u0430\u0435\u0442 \u0432\u044b\u044f\u0432\u0438\u0442\u044c <strong>\u043f\u0440\u043e\u0431\u043b\u0435\u043c\u044b<\/strong> \u043a\u043b\u0438\u0435\u043d\u0442\u043e\u0432. \u042d\u0442\u043e \u043f\u043e\u043c\u043e\u0436\u0435\u0442 \u0412\u0430\u043c \u0432\u0435\u0441\u0442\u0438 \u0412\u0430\u0448 \u0431\u0438\u0437\u043d\u0435\u0441 \u0442\u0430\u043a\u0438\u043c \u043e\u0431\u0440\u0430\u0437\u043e\u043c, \u0447\u0442\u043e\u0431\u044b \u0412\u044b \u0440\u0435\u0448\u0430\u043b\u0438 \u043f\u0440\u043e\u0431\u043b\u0435\u043c\u044b \u043a\u043b\u0438\u0435\u043d\u0442\u043e\u0432, \u0430 \u0437\u043d\u0430\u0447\u0438\u0442, \u0431\u044b\u043b\u0438 <strong>\u0432\u043e\u0441\u0442\u0440\u0435\u0431\u043e\u0432\u0430\u043d\u044b<\/strong>.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u0412\u044b\u0447\u0438\u0441\u043b\u0435\u043d\u0438\u0435 NPS \u043f\u043e\u0437\u0432\u043e\u043b\u044f\u0435\u0442 \u043f\u0440\u0435\u0434\u043e\u0442\u0432\u0440\u0430\u0442\u0438\u0442\u044c <strong>\u043e\u0442\u0442\u043e\u043a \u043a\u043b\u0438\u0435\u043d\u0442\u043e\u0432<\/strong>.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u041f\u0440\u043e\u0432\u0435\u0434\u0438\u0442\u0435 \u043e\u043f\u0440\u043e\u0441 \u0441 \u043f\u043e\u043c\u043e\u0449\u044c\u044e <strong>\u043d\u0430\u0448\u0435\u0433\u043e \u0441\u0435\u0440\u0432\u0438\u0441\u0430<\/strong>.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u0412\u044b \u043c\u043e\u0436\u0435\u0442\u0435 \u0432\u043e\u0441\u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u044c\u0441\u044f \u0440\u0430\u0441\u0441\u044b\u043b\u043a\u043e\u0439 \u0441 <strong>IVR-\u043c\u0435\u043d\u044e<\/strong> (\u043e\u0431\u0440\u0430\u0431\u043e\u0442\u043a\u0430 \u043d\u0430\u0436\u0430\u0442\u0438\u044f \u043a\u043b\u0430\u0432\u0438\u0448).<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u0414\u043b\u044f \u044d\u0442\u043e\u0433\u043e <strong>\u0437\u0430\u0440\u0435\u0433\u0438\u0441\u0442\u0440\u0438\u0440\u0443\u0439\u0442\u0435\u0441\u044c<\/strong> \u043d\u0430 \u043d\u0430\u0448\u0435\u043c \u0441\u0430\u0439\u0442\u0435, \u0437\u0430\u0433\u0440\u0443\u0437\u0438\u0442\u0435 <strong>\u0431\u0430\u0437\u0443 \u043a\u043b\u0438\u0435\u043d\u0442\u043e\u0432<\/strong> \u0438 \u0437\u0430\u043f\u0443\u0441\u0442\u0438\u0442\u0435 <strong>\u0440\u0430\u0441\u0441\u044b\u043b\u043a\u0443<\/strong>!<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u0412 \u044d\u0442\u043e\u0439 \u0441\u0442\u0430\u0442\u044c\u0435 \u043c\u044b \u043e\u043f\u0440\u0435\u0434\u0435\u043b\u0438\u043c, \u0447\u0442\u043e \u0442\u0430\u043a\u043e\u0435 NPS \u0438 \u043a\u0430\u043a \u0441 \u043f\u043e\u043c\u043e\u0449\u044c\u044e \u043d\u0435\u0433\u043e \u043f\u0440\u043e\u0432\u0435\u0440\u0438\u0442\u044c \u043b\u043e\u044f\u043b\u044c\u043d\u043e\u0441\u0442\u044c \u043a\u043b\u0438\u0435\u043d\u0442\u0430 \u043a \u0431\u0440\u0435\u043d\u0434\u0443.<\/p>\n","protected":false},"author":6,"featured_media":523,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"spay_email":"","jetpack_publicize_message":"","jetpack_is_tweetstorm":false,"jetpack_publicize_feature_enabled":true},"categories":[4],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v18.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>\u041a\u0430\u043a \u0432\u044b\u0447\u0438\u0441\u043b\u0438\u0442\u044c \u0438\u043d\u0434\u0435\u043a\u0441 \u043f\u043e\u0442\u0440\u0435\u0431\u0438\u0442\u0435\u043b\u044c\u0441\u043a\u043e\u0439 \u043b\u043e\u044f\u043b\u044c\u043d\u043e\u0441\u0442\u0438? - \u041f\u0440\u043e\u0433\u0440\u0430\u043c\u043c\u0430 \u043e\u0431\u0437\u0432\u043e\u043d\u043e\u0432<\/title>\n<meta name=\"description\" content=\"\u041a\u0430\u043a \u0432\u044b\u0447\u0438\u0441\u043b\u0438\u0442\u044c \u0438\u043d\u0434\u0435\u043a\u0441 \u043f\u043e\u0442\u0440\u0435\u0431\u0438\u0442\u0435\u043b\u044c\u0441\u043a\u043e\u0439 \u043b\u043e\u044f\u043b\u044c\u043d\u043e\u0441\u0442\u0438? - \u041f\u0440\u043e\u0433\u0440\u0430\u043c\u043c\u0430 \u043e\u0431\u0437\u0432\u043e\u043d\u043e\u0432 \u041f\u0440\u043e\u0433\u0440\u0430\u043c\u043c\u0430 \u0434\u043b\u044f \u0430\u0432\u0442\u043e\u043c\u0430\u0442\u0438\u0447\u0435\u0441\u043a\u043e\u0433\u043e \u043e\u0431\u0437\u0432\u043e\u043d\u0430 \u043a\u043b\u0438\u0435\u043d\u0442\u043e\u0432 \u0434\u043b\u044f \u0441\u0435\u0442\u0435\u0432\u043e\u0433\u043e \u0431\u0438\u0437\u043d\u0435\u0441\u0430. \u041e\u0431\u0437\u0432\u043e\u043d \u043a\u043b\u0438\u0435\u043d\u0442\u043e\u0432 \u0441 \u043a\u043e\u043c\u043f\u044c\u044e\u0442\u0435\u0440\u0430. \u041f\u043e\u043f\u0440\u043e\u0431\u0443\u0439\u0442\u0435 \u0431\u0435\u0441\u043f\u043b\u0430\u0442\u043d\u043e \u0430\u0432\u0442\u043e\u043e\u0431\u0437\u0432\u043e\u043d \u0430\u0431\u043e\u043d\u0435\u043d\u0442\u043e\u0432 \u0431\u0435\u0437 \u0441\u043a\u0430\u0447\u0438\u0432\u0430\u043d\u0438\u044f!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/programma-obzvonov.ru\/blog\/kak-vychislit-indeks-potrebitelskoj-loyalnosti\/\" \/>\n<meta property=\"og:locale\" content=\"ru_RU\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u041a\u0430\u043a \u0432\u044b\u0447\u0438\u0441\u043b\u0438\u0442\u044c \u0438\u043d\u0434\u0435\u043a\u0441 \u043f\u043e\u0442\u0440\u0435\u0431\u0438\u0442\u0435\u043b\u044c\u0441\u043a\u043e\u0439 \u043b\u043e\u044f\u043b\u044c\u043d\u043e\u0441\u0442\u0438? - \u041f\u0440\u043e\u0433\u0440\u0430\u043c\u043c\u0430 \u043e\u0431\u0437\u0432\u043e\u043d\u043e\u0432\" \/>\n<meta property=\"og:description\" content=\"\u041a\u0430\u043a \u0432\u044b\u0447\u0438\u0441\u043b\u0438\u0442\u044c \u0438\u043d\u0434\u0435\u043a\u0441 \u043f\u043e\u0442\u0440\u0435\u0431\u0438\u0442\u0435\u043b\u044c\u0441\u043a\u043e\u0439 \u043b\u043e\u044f\u043b\u044c\u043d\u043e\u0441\u0442\u0438? - \u041f\u0440\u043e\u0433\u0440\u0430\u043c\u043c\u0430 \u043e\u0431\u0437\u0432\u043e\u043d\u043e\u0432 \u041f\u0440\u043e\u0433\u0440\u0430\u043c\u043c\u0430 \u0434\u043b\u044f \u0430\u0432\u0442\u043e\u043c\u0430\u0442\u0438\u0447\u0435\u0441\u043a\u043e\u0433\u043e \u043e\u0431\u0437\u0432\u043e\u043d\u0430 \u043a\u043b\u0438\u0435\u043d\u0442\u043e\u0432 \u0434\u043b\u044f \u0441\u0435\u0442\u0435\u0432\u043e\u0433\u043e \u0431\u0438\u0437\u043d\u0435\u0441\u0430. \u041e\u0431\u0437\u0432\u043e\u043d \u043a\u043b\u0438\u0435\u043d\u0442\u043e\u0432 \u0441 \u043a\u043e\u043c\u043f\u044c\u044e\u0442\u0435\u0440\u0430. \u041f\u043e\u043f\u0440\u043e\u0431\u0443\u0439\u0442\u0435 \u0431\u0435\u0441\u043f\u043b\u0430\u0442\u043d\u043e \u0430\u0432\u0442\u043e\u043e\u0431\u0437\u0432\u043e\u043d \u0430\u0431\u043e\u043d\u0435\u043d\u0442\u043e\u0432 \u0431\u0435\u0437 \u0441\u043a\u0430\u0447\u0438\u0432\u0430\u043d\u0438\u044f!\" \/>\n<meta property=\"og:url\" content=\"https:\/\/programma-obzvonov.ru\/blog\/kak-vychislit-indeks-potrebitelskoj-loyalnosti\/\" \/>\n<meta property=\"og:site_name\" content=\"\u041f\u0440\u043e\u0433\u0440\u0430\u043c\u043c\u0430 \u043e\u0431\u0437\u0432\u043e\u043d\u043e\u0432\" \/>\n<meta property=\"article:published_time\" content=\"2017-10-17T11:36:46+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2017-10-17T11:37:07+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/i0.wp.com\/programma-obzvonov.ru\/blog\/wp-content\/uploads\/2017\/10\/\u0411\u0435\u0437-\u0438\u043c\u0435\u043d\u0438-1.jpg?fit=2500%2C2000&#038;ssl=1\" \/>\n\t<meta property=\"og:image:width\" content=\"2500\" \/>\n\t<meta property=\"og:image:height\" content=\"2000\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary\" \/>\n<meta name=\"twitter:label1\" content=\"\u041d\u0430\u043f\u0438\u0441\u0430\u043d\u043e \u0430\u0432\u0442\u043e\u0440\u043e\u043c\" \/>\n\t<meta name=\"twitter:data1\" content=\"\u041d\u0430\u0442\u0430\u043b\u044c\u044f\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebSite\",\"@id\":\"https:\/\/programma-obzvonov.ru\/blog\/#website\",\"url\":\"https:\/\/programma-obzvonov.ru\/blog\/\",\"name\":\"\u041f\u0440\u043e\u0433\u0440\u0430\u043c\u043c\u0430 \u043e\u0431\u0437\u0432\u043e\u043d\u043e\u0432\",\"description\":\"\u041e\u0431\u043b\u0430\u0447\u043d\u044b\u0439 \u0441\u0435\u0440\u0432\u0438\u0441 \u043f\u043e\u0437\u0432\u043e\u043b\u044f\u044e\u0449\u0438\u0439 \u043e\u0441\u0443\u0449\u0435\u0441\u0442\u0432\u043b\u044f\u0442\u044c \u0433\u043e\u043b\u043e\u0441\u043e\u0432\u044b\u0435 \u0440\u0430\u0441\u0441\u044b\u043b\u043a\u0438 \u043f\u043e \u043a\u043b\u0438\u0435\u043d\u0442\u0441\u043a\u043e\u0439 \u0431\u0430\u0437\u0435\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/programma-obzvonov.ru\/blog\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"ru-RU\"},{\"@type\":\"ImageObject\",\"inLanguage\":\"ru-RU\",\"@id\":\"https:\/\/programma-obzvonov.ru\/blog\/kak-vychislit-indeks-potrebitelskoj-loyalnosti\/#primaryimage\",\"url\":\"https:\/\/i0.wp.com\/programma-obzvonov.ru\/blog\/wp-content\/uploads\/2017\/10\/\u0411\u0435\u0437-\u0438\u043c\u0435\u043d\u0438-1.jpg?fit=2500%2C2000&ssl=1\",\"contentUrl\":\"https:\/\/i0.wp.com\/programma-obzvonov.ru\/blog\/wp-content\/uploads\/2017\/10\/\u0411\u0435\u0437-\u0438\u043c\u0435\u043d\u0438-1.jpg?fit=2500%2C2000&ssl=1\",\"width\":2500,\"height\":2000},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/programma-obzvonov.ru\/blog\/kak-vychislit-indeks-potrebitelskoj-loyalnosti\/#webpage\",\"url\":\"https:\/\/programma-obzvonov.ru\/blog\/kak-vychislit-indeks-potrebitelskoj-loyalnosti\/\",\"name\":\"\u041a\u0430\u043a \u0432\u044b\u0447\u0438\u0441\u043b\u0438\u0442\u044c \u0438\u043d\u0434\u0435\u043a\u0441 \u043f\u043e\u0442\u0440\u0435\u0431\u0438\u0442\u0435\u043b\u044c\u0441\u043a\u043e\u0439 \u043b\u043e\u044f\u043b\u044c\u043d\u043e\u0441\u0442\u0438? - \u041f\u0440\u043e\u0433\u0440\u0430\u043c\u043c\u0430 \u043e\u0431\u0437\u0432\u043e\u043d\u043e\u0432\",\"isPartOf\":{\"@id\":\"https:\/\/programma-obzvonov.ru\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/programma-obzvonov.ru\/blog\/kak-vychislit-indeks-potrebitelskoj-loyalnosti\/#primaryimage\"},\"datePublished\":\"2017-10-17T11:36:46+00:00\",\"dateModified\":\"2017-10-17T11:37:07+00:00\",\"author\":{\"@id\":\"https:\/\/programma-obzvonov.ru\/blog\/#\/schema\/person\/4083f3d77e808994ea4e9b980f4167f6\"},\"description\":\"\u041a\u0430\u043a \u0432\u044b\u0447\u0438\u0441\u043b\u0438\u0442\u044c \u0438\u043d\u0434\u0435\u043a\u0441 \u043f\u043e\u0442\u0440\u0435\u0431\u0438\u0442\u0435\u043b\u044c\u0441\u043a\u043e\u0439 \u043b\u043e\u044f\u043b\u044c\u043d\u043e\u0441\u0442\u0438? - \u041f\u0440\u043e\u0433\u0440\u0430\u043c\u043c\u0430 \u043e\u0431\u0437\u0432\u043e\u043d\u043e\u0432 \u041f\u0440\u043e\u0433\u0440\u0430\u043c\u043c\u0430 \u0434\u043b\u044f \u0430\u0432\u0442\u043e\u043c\u0430\u0442\u0438\u0447\u0435\u0441\u043a\u043e\u0433\u043e \u043e\u0431\u0437\u0432\u043e\u043d\u0430 \u043a\u043b\u0438\u0435\u043d\u0442\u043e\u0432 \u0434\u043b\u044f \u0441\u0435\u0442\u0435\u0432\u043e\u0433\u043e \u0431\u0438\u0437\u043d\u0435\u0441\u0430. \u041e\u0431\u0437\u0432\u043e\u043d \u043a\u043b\u0438\u0435\u043d\u0442\u043e\u0432 \u0441 \u043a\u043e\u043c\u043f\u044c\u044e\u0442\u0435\u0440\u0430. \u041f\u043e\u043f\u0440\u043e\u0431\u0443\u0439\u0442\u0435 \u0431\u0435\u0441\u043f\u043b\u0430\u0442\u043d\u043e \u0430\u0432\u0442\u043e\u043e\u0431\u0437\u0432\u043e\u043d \u0430\u0431\u043e\u043d\u0435\u043d\u0442\u043e\u0432 \u0431\u0435\u0437 \u0441\u043a\u0430\u0447\u0438\u0432\u0430\u043d\u0438\u044f!\",\"breadcrumb\":{\"@id\":\"https:\/\/programma-obzvonov.ru\/blog\/kak-vychislit-indeks-potrebitelskoj-loyalnosti\/#breadcrumb\"},\"inLanguage\":\"ru-RU\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/programma-obzvonov.ru\/blog\/kak-vychislit-indeks-potrebitelskoj-loyalnosti\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/programma-obzvonov.ru\/blog\/kak-vychislit-indeks-potrebitelskoj-loyalnosti\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"\u0413\u043b\u0430\u0432\u043d\u0430\u044f \u0441\u0442\u0440\u0430\u043d\u0438\u0446\u0430\",\"item\":\"https:\/\/programma-obzvonov.ru\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"\u041a\u0430\u043a \u0432\u044b\u0447\u0438\u0441\u043b\u0438\u0442\u044c \u0438\u043d\u0434\u0435\u043a\u0441 \u043f\u043e\u0442\u0440\u0435\u0431\u0438\u0442\u0435\u043b\u044c\u0441\u043a\u043e\u0439 \u043b\u043e\u044f\u043b\u044c\u043d\u043e\u0441\u0442\u0438?\"}]},{\"@type\":\"Person\",\"@id\":\"https:\/\/programma-obzvonov.ru\/blog\/#\/schema\/person\/4083f3d77e808994ea4e9b980f4167f6\",\"name\":\"\u041d\u0430\u0442\u0430\u043b\u044c\u044f\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"ru-RU\",\"@id\":\"https:\/\/programma-obzvonov.ru\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/bd4cb75b7dc438eefd6acc5af1a96a6a?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/bd4cb75b7dc438eefd6acc5af1a96a6a?s=96&d=mm&r=g\",\"caption\":\"\u041d\u0430\u0442\u0430\u043b\u044c\u044f\"},\"url\":\"https:\/\/programma-obzvonov.ru\/blog\/author\/nf1golos-ru\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"\u041a\u0430\u043a \u0432\u044b\u0447\u0438\u0441\u043b\u0438\u0442\u044c \u0438\u043d\u0434\u0435\u043a\u0441 \u043f\u043e\u0442\u0440\u0435\u0431\u0438\u0442\u0435\u043b\u044c\u0441\u043a\u043e\u0439 \u043b\u043e\u044f\u043b\u044c\u043d\u043e\u0441\u0442\u0438? - \u041f\u0440\u043e\u0433\u0440\u0430\u043c\u043c\u0430 \u043e\u0431\u0437\u0432\u043e\u043d\u043e\u0432","description":"\u041a\u0430\u043a \u0432\u044b\u0447\u0438\u0441\u043b\u0438\u0442\u044c \u0438\u043d\u0434\u0435\u043a\u0441 \u043f\u043e\u0442\u0440\u0435\u0431\u0438\u0442\u0435\u043b\u044c\u0441\u043a\u043e\u0439 \u043b\u043e\u044f\u043b\u044c\u043d\u043e\u0441\u0442\u0438? - \u041f\u0440\u043e\u0433\u0440\u0430\u043c\u043c\u0430 \u043e\u0431\u0437\u0432\u043e\u043d\u043e\u0432 \u041f\u0440\u043e\u0433\u0440\u0430\u043c\u043c\u0430 \u0434\u043b\u044f \u0430\u0432\u0442\u043e\u043c\u0430\u0442\u0438\u0447\u0435\u0441\u043a\u043e\u0433\u043e \u043e\u0431\u0437\u0432\u043e\u043d\u0430 \u043a\u043b\u0438\u0435\u043d\u0442\u043e\u0432 \u0434\u043b\u044f \u0441\u0435\u0442\u0435\u0432\u043e\u0433\u043e \u0431\u0438\u0437\u043d\u0435\u0441\u0430. \u041e\u0431\u0437\u0432\u043e\u043d \u043a\u043b\u0438\u0435\u043d\u0442\u043e\u0432 \u0441 \u043a\u043e\u043c\u043f\u044c\u044e\u0442\u0435\u0440\u0430. \u041f\u043e\u043f\u0440\u043e\u0431\u0443\u0439\u0442\u0435 \u0431\u0435\u0441\u043f\u043b\u0430\u0442\u043d\u043e \u0430\u0432\u0442\u043e\u043e\u0431\u0437\u0432\u043e\u043d \u0430\u0431\u043e\u043d\u0435\u043d\u0442\u043e\u0432 \u0431\u0435\u0437 \u0441\u043a\u0430\u0447\u0438\u0432\u0430\u043d\u0438\u044f!","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/programma-obzvonov.ru\/blog\/kak-vychislit-indeks-potrebitelskoj-loyalnosti\/","og_locale":"ru_RU","og_type":"article","og_title":"\u041a\u0430\u043a \u0432\u044b\u0447\u0438\u0441\u043b\u0438\u0442\u044c \u0438\u043d\u0434\u0435\u043a\u0441 \u043f\u043e\u0442\u0440\u0435\u0431\u0438\u0442\u0435\u043b\u044c\u0441\u043a\u043e\u0439 \u043b\u043e\u044f\u043b\u044c\u043d\u043e\u0441\u0442\u0438? - \u041f\u0440\u043e\u0433\u0440\u0430\u043c\u043c\u0430 \u043e\u0431\u0437\u0432\u043e\u043d\u043e\u0432","og_description":"\u041a\u0430\u043a \u0432\u044b\u0447\u0438\u0441\u043b\u0438\u0442\u044c \u0438\u043d\u0434\u0435\u043a\u0441 \u043f\u043e\u0442\u0440\u0435\u0431\u0438\u0442\u0435\u043b\u044c\u0441\u043a\u043e\u0439 \u043b\u043e\u044f\u043b\u044c\u043d\u043e\u0441\u0442\u0438? - \u041f\u0440\u043e\u0433\u0440\u0430\u043c\u043c\u0430 \u043e\u0431\u0437\u0432\u043e\u043d\u043e\u0432 \u041f\u0440\u043e\u0433\u0440\u0430\u043c\u043c\u0430 \u0434\u043b\u044f \u0430\u0432\u0442\u043e\u043c\u0430\u0442\u0438\u0447\u0435\u0441\u043a\u043e\u0433\u043e \u043e\u0431\u0437\u0432\u043e\u043d\u0430 \u043a\u043b\u0438\u0435\u043d\u0442\u043e\u0432 \u0434\u043b\u044f \u0441\u0435\u0442\u0435\u0432\u043e\u0433\u043e \u0431\u0438\u0437\u043d\u0435\u0441\u0430. \u041e\u0431\u0437\u0432\u043e\u043d \u043a\u043b\u0438\u0435\u043d\u0442\u043e\u0432 \u0441 \u043a\u043e\u043c\u043f\u044c\u044e\u0442\u0435\u0440\u0430. \u041f\u043e\u043f\u0440\u043e\u0431\u0443\u0439\u0442\u0435 \u0431\u0435\u0441\u043f\u043b\u0430\u0442\u043d\u043e \u0430\u0432\u0442\u043e\u043e\u0431\u0437\u0432\u043e\u043d \u0430\u0431\u043e\u043d\u0435\u043d\u0442\u043e\u0432 \u0431\u0435\u0437 \u0441\u043a\u0430\u0447\u0438\u0432\u0430\u043d\u0438\u044f!","og_url":"https:\/\/programma-obzvonov.ru\/blog\/kak-vychislit-indeks-potrebitelskoj-loyalnosti\/","og_site_name":"\u041f\u0440\u043e\u0433\u0440\u0430\u043c\u043c\u0430 \u043e\u0431\u0437\u0432\u043e\u043d\u043e\u0432","article_published_time":"2017-10-17T11:36:46+00:00","article_modified_time":"2017-10-17T11:37:07+00:00","og_image":[{"width":2500,"height":2000,"url":"https:\/\/i0.wp.com\/programma-obzvonov.ru\/blog\/wp-content\/uploads\/2017\/10\/\u0411\u0435\u0437-\u0438\u043c\u0435\u043d\u0438-1.jpg?fit=2500%2C2000&ssl=1","type":"image\/jpeg"}],"twitter_card":"summary","twitter_misc":{"\u041d\u0430\u043f\u0438\u0441\u0430\u043d\u043e \u0430\u0432\u0442\u043e\u0440\u043e\u043c":"\u041d\u0430\u0442\u0430\u043b\u044c\u044f"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebSite","@id":"https:\/\/programma-obzvonov.ru\/blog\/#website","url":"https:\/\/programma-obzvonov.ru\/blog\/","name":"\u041f\u0440\u043e\u0433\u0440\u0430\u043c\u043c\u0430 \u043e\u0431\u0437\u0432\u043e\u043d\u043e\u0432","description":"\u041e\u0431\u043b\u0430\u0447\u043d\u044b\u0439 \u0441\u0435\u0440\u0432\u0438\u0441 \u043f\u043e\u0437\u0432\u043e\u043b\u044f\u044e\u0449\u0438\u0439 \u043e\u0441\u0443\u0449\u0435\u0441\u0442\u0432\u043b\u044f\u0442\u044c \u0433\u043e\u043b\u043e\u0441\u043e\u0432\u044b\u0435 \u0440\u0430\u0441\u0441\u044b\u043b\u043a\u0438 \u043f\u043e \u043a\u043b\u0438\u0435\u043d\u0442\u0441\u043a\u043e\u0439 \u0431\u0430\u0437\u0435","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/programma-obzvonov.ru\/blog\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"ru-RU"},{"@type":"ImageObject","inLanguage":"ru-RU","@id":"https:\/\/programma-obzvonov.ru\/blog\/kak-vychislit-indeks-potrebitelskoj-loyalnosti\/#primaryimage","url":"https:\/\/i0.wp.com\/programma-obzvonov.ru\/blog\/wp-content\/uploads\/2017\/10\/\u0411\u0435\u0437-\u0438\u043c\u0435\u043d\u0438-1.jpg?fit=2500%2C2000&ssl=1","contentUrl":"https:\/\/i0.wp.com\/programma-obzvonov.ru\/blog\/wp-content\/uploads\/2017\/10\/\u0411\u0435\u0437-\u0438\u043c\u0435\u043d\u0438-1.jpg?fit=2500%2C2000&ssl=1","width":2500,"height":2000},{"@type":"WebPage","@id":"https:\/\/programma-obzvonov.ru\/blog\/kak-vychislit-indeks-potrebitelskoj-loyalnosti\/#webpage","url":"https:\/\/programma-obzvonov.ru\/blog\/kak-vychislit-indeks-potrebitelskoj-loyalnosti\/","name":"\u041a\u0430\u043a \u0432\u044b\u0447\u0438\u0441\u043b\u0438\u0442\u044c \u0438\u043d\u0434\u0435\u043a\u0441 \u043f\u043e\u0442\u0440\u0435\u0431\u0438\u0442\u0435\u043b\u044c\u0441\u043a\u043e\u0439 \u043b\u043e\u044f\u043b\u044c\u043d\u043e\u0441\u0442\u0438? - \u041f\u0440\u043e\u0433\u0440\u0430\u043c\u043c\u0430 \u043e\u0431\u0437\u0432\u043e\u043d\u043e\u0432","isPartOf":{"@id":"https:\/\/programma-obzvonov.ru\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/programma-obzvonov.ru\/blog\/kak-vychislit-indeks-potrebitelskoj-loyalnosti\/#primaryimage"},"datePublished":"2017-10-17T11:36:46+00:00","dateModified":"2017-10-17T11:37:07+00:00","author":{"@id":"https:\/\/programma-obzvonov.ru\/blog\/#\/schema\/person\/4083f3d77e808994ea4e9b980f4167f6"},"description":"\u041a\u0430\u043a \u0432\u044b\u0447\u0438\u0441\u043b\u0438\u0442\u044c \u0438\u043d\u0434\u0435\u043a\u0441 \u043f\u043e\u0442\u0440\u0435\u0431\u0438\u0442\u0435\u043b\u044c\u0441\u043a\u043e\u0439 \u043b\u043e\u044f\u043b\u044c\u043d\u043e\u0441\u0442\u0438? - \u041f\u0440\u043e\u0433\u0440\u0430\u043c\u043c\u0430 \u043e\u0431\u0437\u0432\u043e\u043d\u043e\u0432 \u041f\u0440\u043e\u0433\u0440\u0430\u043c\u043c\u0430 \u0434\u043b\u044f \u0430\u0432\u0442\u043e\u043c\u0430\u0442\u0438\u0447\u0435\u0441\u043a\u043e\u0433\u043e \u043e\u0431\u0437\u0432\u043e\u043d\u0430 \u043a\u043b\u0438\u0435\u043d\u0442\u043e\u0432 \u0434\u043b\u044f \u0441\u0435\u0442\u0435\u0432\u043e\u0433\u043e \u0431\u0438\u0437\u043d\u0435\u0441\u0430. \u041e\u0431\u0437\u0432\u043e\u043d \u043a\u043b\u0438\u0435\u043d\u0442\u043e\u0432 \u0441 \u043a\u043e\u043c\u043f\u044c\u044e\u0442\u0435\u0440\u0430. \u041f\u043e\u043f\u0440\u043e\u0431\u0443\u0439\u0442\u0435 \u0431\u0435\u0441\u043f\u043b\u0430\u0442\u043d\u043e \u0430\u0432\u0442\u043e\u043e\u0431\u0437\u0432\u043e\u043d \u0430\u0431\u043e\u043d\u0435\u043d\u0442\u043e\u0432 \u0431\u0435\u0437 \u0441\u043a\u0430\u0447\u0438\u0432\u0430\u043d\u0438\u044f!","breadcrumb":{"@id":"https:\/\/programma-obzvonov.ru\/blog\/kak-vychislit-indeks-potrebitelskoj-loyalnosti\/#breadcrumb"},"inLanguage":"ru-RU","potentialAction":[{"@type":"ReadAction","target":["https:\/\/programma-obzvonov.ru\/blog\/kak-vychislit-indeks-potrebitelskoj-loyalnosti\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/programma-obzvonov.ru\/blog\/kak-vychislit-indeks-potrebitelskoj-loyalnosti\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"\u0413\u043b\u0430\u0432\u043d\u0430\u044f \u0441\u0442\u0440\u0430\u043d\u0438\u0446\u0430","item":"https:\/\/programma-obzvonov.ru\/blog\/"},{"@type":"ListItem","position":2,"name":"\u041a\u0430\u043a \u0432\u044b\u0447\u0438\u0441\u043b\u0438\u0442\u044c \u0438\u043d\u0434\u0435\u043a\u0441 \u043f\u043e\u0442\u0440\u0435\u0431\u0438\u0442\u0435\u043b\u044c\u0441\u043a\u043e\u0439 \u043b\u043e\u044f\u043b\u044c\u043d\u043e\u0441\u0442\u0438?"}]},{"@type":"Person","@id":"https:\/\/programma-obzvonov.ru\/blog\/#\/schema\/person\/4083f3d77e808994ea4e9b980f4167f6","name":"\u041d\u0430\u0442\u0430\u043b\u044c\u044f","image":{"@type":"ImageObject","inLanguage":"ru-RU","@id":"https:\/\/programma-obzvonov.ru\/blog\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/bd4cb75b7dc438eefd6acc5af1a96a6a?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/bd4cb75b7dc438eefd6acc5af1a96a6a?s=96&d=mm&r=g","caption":"\u041d\u0430\u0442\u0430\u043b\u044c\u044f"},"url":"https:\/\/programma-obzvonov.ru\/blog\/author\/nf1golos-ru\/"}]}},"jetpack_featured_media_url":"https:\/\/i0.wp.com\/programma-obzvonov.ru\/blog\/wp-content\/uploads\/2017\/10\/\u0411\u0435\u0437-\u0438\u043c\u0435\u043d\u0438-1.jpg?fit=2500%2C2000&ssl=1","jetpack_publicize_connections":[],"jetpack_shortlink":"https:\/\/wp.me\/p7Bpm6-8h","jetpack_sharing_enabled":true,"jetpack-related-posts":[{"id":527,"url":"https:\/\/programma-obzvonov.ru\/blog\/kak-poluchit-obratnuyu-svyaz-ot-klientov\/","url_meta":{"origin":513,"position":0},"title":"\u041a\u0430\u043a \u043f\u043e\u043b\u0443\u0447\u0438\u0442\u044c \u043e\u0431\u0440\u0430\u0442\u043d\u0443\u044e \u0441\u0432\u044f\u0437\u044c \u043e\u0442 \u043a\u043b\u0438\u0435\u043d\u0442\u043e\u0432","date":"14.11.2017","format":false,"excerpt":"\u041f\u043e\u0447\u0435\u043c\u0443 \u0431\u0435\u0437 \u043e\u0431\u0440\u0430\u0442\u043d\u043e\u0439 \u0441\u0432\u044f\u0437\u0438 \u0432\u0430\u0448 \u0431\u0438\u0437\u043d\u0435\u0441 \u043e\u0431\u0440\u0435\u0447\u0435\u043d \u043d\u0430 \u043f\u0440\u043e\u0432\u0430\u043b, \u043a\u0430\u043a \u0441\u0434\u0435\u043b\u0430\u0442\u044c \u043a\u0430\u0436\u0434\u043e\u0433\u043e \u043a\u043b\u0438\u0435\u043d\u0442\u0430 \u0441\u0447\u0430\u0441\u0442\u043b\u0438\u0432\u044b\u043c \u0438 \u043d\u0430\u0434\u043e \u043b\u0438 \u044d\u0442\u043e \u0434\u0435\u043b\u0430\u0442\u044c, - \u043e\u0431 \u044d\u0442\u043e\u043c \u0434\u0430\u043b\u0435\u0435 \u0432 \u043d\u0430\u0448\u0435\u0439 \u0441\u0442\u0430\u0442\u044c\u0435. \u0427\u0442\u043e \u0432\u044b \u0437\u043d\u0430\u0435\u0442\u0435 \u043e \u0441\u0432\u043e\u0438\u0445 \u043a\u043b\u0438\u0435\u043d\u0442\u0430\u0445? \u0412\u0430\u043c \u043a\u0430\u0436\u0435\u0442\u0441\u044f, \u0447\u0442\u043e, \u043a\u043e\u043d\u0435\u0447\u043d\u043e \u0436\u0435, \u0432\u0441\u0435. \u041d\u043e \u0432\u0430\u0448\u0438 \u043f\u0440\u0435\u0434\u0441\u0442\u0430\u0432\u043b\u0435\u043d\u0438\u044f \u043e \u0442\u043e\u043c, \u043d\u0440\u0430\u0432\u0438\u0442\u0441\u044f \u043b\u0438 \u043a\u043b\u0438\u0435\u043d\u0442\u0443 \u043f\u0440\u043e\u0434\u0443\u043a\u0446\u0438\u044f \u0438 \u043e\u0431\u0441\u043b\u0443\u0436\u0438\u0432\u0430\u043d\u0438\u0435, -\u2026","rel":"","context":"\u0412 &quot;\u0411\u0430\u0437\u0430 \u0437\u043d\u0430\u043d\u0438\u0439&quot;","img":{"alt_text":"","src":"https:\/\/i0.wp.com\/programma-obzvonov.ru\/blog\/wp-content\/uploads\/2017\/11\/peter-clarkson-432728.jpg?fit=1200%2C800&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":1035,"url":"https:\/\/programma-obzvonov.ru\/blog\/rebrending-kogda-i-zachem-nuzhen\/","url_meta":{"origin":513,"position":1},"title":"\u0420\u0435\u0431\u0440\u0435\u043d\u0434\u0438\u043d\u0433: \u0447\u0442\u043e \u044d\u0442\u043e \u0442\u0430\u043a\u043e\u0435, \u043a\u043e\u0433\u0434\u0430 \u0438 \u0437\u0430\u0447\u0435\u043c \u043d\u0443\u0436\u0435\u043d","date":"18.08.2022","format":false,"excerpt":"\u0427\u0435\u043b\u043e\u0432\u0435\u043a \u0441\u0443\u0449\u0435\u0441\u0442\u0432\u043e \u043f\u0435\u0440\u0435\u043c\u0435\u043d\u0447\u0438\u0432\u043e\u0435, \u0435\u043c\u0443 \u0431\u044b\u0441\u0442\u0440\u043e \u0432\u0441\u0435 \u043f\u0440\u0438\u0435\u0434\u0430\u0435\u0442\u0441\u044f \u0438 \u043d\u0430\u0434\u043e\u0435\u0434\u0430\u0435\u0442. \u0427\u0442\u043e\u0431\u044b \u043d\u0435 \u0443\u0442\u043e\u043d\u0443\u0442\u044c \u0432 \u043f\u043e\u0432\u0441\u0435\u0434\u043d\u0435\u0432\u043d\u043e\u0439 \u0440\u0443\u0442\u0438\u043d\u0435, \u043e\u043d \u043f\u044b\u0442\u0430\u0435\u0442\u0441\u044f \u0440\u0430\u0437\u043d\u043e\u043e\u0431\u0440\u0430\u0437\u0438\u0442\u044c \u0441\u0432\u043e\u044e \u0436\u0438\u0437\u043d\u044c \u0441 \u043f\u043e\u043c\u043e\u0449\u044c\u044e \u0441\u043c\u0435\u043d\u044b \u0438\u043c\u0438\u0434\u0436\u0430, \u0440\u043e\u0434\u0430 \u0434\u0435\u044f\u0442\u0435\u043b\u044c\u043d\u043e\u0441\u0442\u0438 \u0438 \u0445\u043e\u0431\u0431\u0438.\u00a0 \u041e\u043f\u044b\u0442\u043d\u044b\u0435 \u0431\u0438\u0437\u043d\u0435\u0441\u043c\u0435\u043d\u044b \u043d\u0430\u0443\u0447\u0438\u043b\u0438\u0441\u044c \u0438\u0441\u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u044c \u044d\u0442\u0438 \u0437\u043d\u0430\u043d\u0438\u044f \u0432 \u0441\u0432\u043e\u0438\u0445 \u0446\u0435\u043b\u044f\u0445. \u041d\u043e\u0432\u043e\u0432\u0432\u0435\u0434\u0435\u043d\u0438\u044f \u0438\u0441\u043f\u043e\u043b\u044c\u0437\u0443\u044e\u0442\u0441\u044f \u0432 \u043f\u0440\u043e\u0432\u0435\u0434\u0435\u043d\u0438\u0438 \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\u043e\u0432\u043e\u0439 \u0441\u0442\u0440\u0430\u0442\u0435\u0433\u0438\u0438 \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u0438, \u0430 \u0442\u043e\u0447\u043d\u0435\u0435, \u0434\u043b\u044f \u043f\u0440\u043e\u0434\u0432\u0438\u0436\u0435\u043d\u0438\u044f \u0431\u0440\u0435\u043d\u0434\u0430 \u0438\u2026","rel":"","context":"\u0412 &quot;\u041f\u043e\u043b\u0435\u0437\u043d\u043e\u0435&quot;","img":{"alt_text":"","src":"https:\/\/i0.wp.com\/programma-obzvonov.ru\/blog\/wp-content\/uploads\/2022\/08\/7423513-scaled.jpg?fit=1200%2C800&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":1293,"url":"https:\/\/programma-obzvonov.ru\/blog\/kak-pridumat-nazvanie-kompanii\/","url_meta":{"origin":513,"position":2},"title":"\u041a\u0430\u043a \u043f\u0440\u0438\u0434\u0443\u043c\u0430\u0442\u044c \u043d\u0430\u0437\u0432\u0430\u043d\u0438\u0435 \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u0438","date":"15.09.2023","format":false,"excerpt":"\u0412\u044b\u0431\u043e\u0440 \u043f\u043e\u0434\u0445\u043e\u0434\u044f\u0449\u0435\u0433\u043e \u043d\u0430\u0437\u0432\u0430\u043d\u0438\u044f \u0434\u043b\u044f \u0432\u0430\u0448\u0435\u0439 \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u0438 - \u044d\u0442\u043e \u043e\u0434\u043d\u043e \u0438\u0437 \u0432\u0430\u0436\u043d\u0435\u0439\u0448\u0438\u0445 \u0440\u0435\u0448\u0435\u043d\u0438\u0439, \u043a\u043e\u0442\u043e\u0440\u043e\u0435 \u043f\u0440\u0438\u043d\u0438\u043c\u0430\u0435\u0442\u0441\u044f \u043d\u0430 \u043d\u0430\u0447\u0430\u043b\u044c\u043d\u043e\u043c \u044d\u0442\u0430\u043f\u0435 \u0431\u0438\u0437\u043d\u0435\u0441\u0430. \u041e\u043d\u043e \u0438\u0433\u0440\u0430\u0435\u0442 \u0446\u0435\u043d\u0442\u0440\u0430\u043b\u044c\u043d\u0443\u044e \u0440\u043e\u043b\u044c \u0432 \u0441\u043e\u0437\u0434\u0430\u043d\u0438\u0438 \u0443\u043d\u0438\u043a\u0430\u043b\u044c\u043d\u043e\u0433\u043e \u0431\u0440\u0435\u043d\u0434\u0430 \u0438 \u0438\u043c\u0438\u0434\u0436\u0430, \u043f\u043e\u043c\u043e\u0433\u0430\u044e\u0449\u0438\u0435 \u0432\u0430\u043c \u0432\u044b\u0434\u0435\u043b\u0438\u0442\u044c\u0441\u044f \u0441\u0440\u0435\u0434\u0438 \u043a\u043e\u043d\u043a\u0443\u0440\u0435\u043d\u0442\u043e\u0432 \u0438 \u043f\u0440\u0438\u0432\u043b\u0435\u0447\u044c \u0446\u0435\u043b\u0435\u0432\u0443\u044e \u0430\u0443\u0434\u0438\u0442\u043e\u0440\u0438\u044e.\u00a0 \u041f\u0440\u0430\u0432\u0438\u043b\u044c\u043d\u043e\u0435 \u043d\u0430\u0437\u0432\u0430\u043d\u0438\u0435 \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u0438 \u043b\u0435\u0433\u043a\u043e \u0437\u0430\u043f\u043e\u043c\u0438\u043d\u0430\u0435\u0442\u0441\u044f, \u043f\u0440\u043e\u0438\u0437\u043d\u043e\u0441\u0438\u0442\u0441\u044f \u0438 \u043f\u0438\u0448\u0435\u0442\u0441\u044f, \u0438, \u0447\u0442\u043e \u0441\u0430\u043c\u043e\u0435 \u0433\u043b\u0430\u0432\u043d\u043e\u0435, \u043e\u0442\u0440\u0430\u0436\u0430\u0435\u0442\u2026","rel":"","context":"\u0412 &quot;\u041f\u043e\u043b\u0435\u0437\u043d\u043e\u0435&quot;","img":{"alt_text":"\u041a\u0430\u043a \u043f\u0440\u0438\u0434\u0443\u043c\u0430\u0442\u044c \u043d\u0430\u0437\u0432\u0430\u043d\u0438\u0435 \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u0438","src":"https:\/\/i0.wp.com\/programma-obzvonov.ru\/blog\/wp-content\/uploads\/2023\/09\/kak-pridumat-nazvanie-kompanii-scaled.jpg?fit=1200%2C800&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":1189,"url":"https:\/\/programma-obzvonov.ru\/blog\/luchshie-primery-utp\/","url_meta":{"origin":513,"position":3},"title":"\u041b\u0443\u0447\u0448\u0438\u0435 \u043f\u0440\u0438\u043c\u0435\u0440\u044b \u0443\u043d\u0438\u043a\u0430\u043b\u044c\u043d\u044b\u0445 \u0442\u043e\u0440\u0433\u043e\u0432\u044b\u0445 \u043f\u0440\u0435\u0434\u043b\u043e\u0436\u0435\u043d\u0438\u0439 (\u0423\u0422\u041f)","date":"10.11.2022","format":false,"excerpt":"\u0423\u043d\u0438\u043a\u0430\u043b\u044c\u043d\u043e\u0435 \u0442\u043e\u0440\u0433\u043e\u0432\u043e\u0435 \u043f\u0440\u0435\u0434\u043b\u043e\u0436\u0435\u043d\u0438\u0435 \u2014 \u044d\u0442\u043e \u0440\u0435\u043a\u043b\u0430\u043c\u043d\u043e-\u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\u043e\u0432\u044b\u0439 \u0438\u043d\u0441\u0442\u0440\u0443\u043c\u0435\u043d\u0442, \u0441 \u043f\u043e\u043c\u043e\u0449\u044c\u044e \u043a\u043e\u0442\u043e\u0440\u043e\u0433\u043e \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u044f \u043c\u043e\u0436\u0435\u0442 \u0432\u044b\u0434\u0435\u043b\u0438\u0442\u044c\u0441\u044f \u0438 \u043f\u0440\u0438\u0432\u043b\u0435\u0447\u044c \u043f\u043e\u0442\u0435\u043d\u0446\u0438\u0430\u043b\u044c\u043d\u044b\u0445 \u043a\u043b\u0438\u0435\u043d\u0442\u043e\u0432. \u0423\u0422\u041f \u043e\u0447\u0435\u0440\u0447\u0438\u0432\u0430\u0435\u0442 \u0432\u044b\u0433\u043e\u0434\u044b, \u043a\u043e\u0442\u043e\u0440\u044b\u0435 \u043a\u043b\u0438\u0435\u043d\u0442 \u0441\u043c\u043e\u0436\u0435\u0442 \u043f\u043e\u043b\u0443\u0447\u0438\u0442\u044c, \u0435\u0441\u043b\u0438 \u043e\u0431\u0440\u0430\u0442\u0438\u0442\u044c\u0441\u044f \u043a \u044d\u0442\u043e\u0439 \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u0438, \u0430 \u043d\u0435 \u043a \u0435\u0451 \u043a\u043e\u043d\u043a\u0443\u0440\u0435\u043d\u0442\u0430\u043c. \u041d\u0430 \u0440\u044b\u043d\u043a\u0435 \u043c\u043e\u0436\u043d\u043e \u0432\u0441\u0442\u0440\u0435\u0442\u0438\u0442\u044c \u043a\u0430\u043a \u043d\u0435\u044d\u0444\u0444\u0435\u043a\u0442\u0438\u0432\u043d\u044b\u0435 \u0442\u043e\u0440\u0433\u043e\u0432\u044b\u0435 \u043f\u0440\u0435\u0434\u043b\u043e\u0436\u0435\u043d\u0438\u044f, \u0442\u0430\u043a \u0438 \u0423\u0422\u041f, \u043a\u043e\u0442\u043e\u0440\u044b\u0435 \u043c\u043e\u0436\u043d\u043e \u0441\u0447\u0438\u0442\u0430\u0442\u044c \u0445\u0440\u0435\u0441\u0442\u043e\u043c\u0430\u0442\u0438\u0439\u043d\u044b\u043c\u0438 \u0438\u2026","rel":"","context":"\u0412 &quot;\u041f\u043e\u043b\u0435\u0437\u043d\u043e\u0435&quot;","img":{"alt_text":"","src":"https:\/\/i0.wp.com\/programma-obzvonov.ru\/blog\/wp-content\/uploads\/2022\/11\/utp.jpg?fit=1200%2C664&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":720,"url":"https:\/\/programma-obzvonov.ru\/blog\/kak-seteviku-poluchat-rekomendacii\/","url_meta":{"origin":513,"position":4},"title":"\u041a\u0430\u043a \u0441\u0435\u0442\u0435\u0432\u0438\u043a\u0443 \u043f\u043e\u043b\u0443\u0447\u0430\u0442\u044c \u0440\u0435\u043a\u043e\u043c\u0435\u043d\u0434\u0430\u0446\u0438\u0438","date":"20.02.2020","format":false,"excerpt":"\u0421\u0435\u0442\u0435\u0432\u0430\u044f \u0438\u043d\u0434\u0443\u0441\u0442\u0440\u0438\u044f - \u044d\u0442\u043e \u043d\u0438\u0448\u0430, \u043a \u043a\u043e\u0442\u043e\u0440\u043e\u0439, \u043a\u0430\u043a \u043f\u0440\u0430\u0432\u0438\u043b\u043e, \u043e\u0442\u043d\u043e\u0441\u044f\u0442\u0441\u044f \u0441 \u043e\u0441\u0442\u043e\u0440\u043e\u0436\u043d\u043e\u0441\u0442\u044c\u044e \u0438 \u043d\u0435\u0434\u043e\u0432\u0435\u0440\u0438\u0435\u043c. \u0412\u0435\u0434\u044c \u0431\u044b\u0442\u0443\u0435\u0442 \u0441\u0442\u0435\u0440\u0435\u043e\u0442\u0438\u043f, \u0447\u0442\u043e \u0441\u0435\u0442\u0435\u0432\u043e\u0439 \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433 \u2014 \u044d\u0442\u043e \u043f\u0438\u0440\u0430\u043c\u0438\u0434\u0430, \u0432 \u043a\u043e\u0442\u043e\u0440\u043e\u0439 \u043d\u0435\u0432\u043e\u0437\u043c\u043e\u0436\u043d\u043e \u0437\u0430\u0440\u0430\u0431\u043e\u0442\u0430\u0442\u044c. \u0412 \u0442\u0430\u043a\u0438\u0445 \u0443\u0441\u043b\u043e\u0432\u0438\u044f\u0445 \u043f\u0440\u043e\u0446\u0435\u0441\u0441 \u043f\u0440\u043e\u0434\u0430\u0436 \u0438 \u0440\u0435\u043a\u0440\u0443\u0442\u0438\u043d\u0433\u0430 \u0441\u0442\u0430\u043d\u043e\u0432\u0438\u0442\u0441\u044f \u0437\u0430\u0442\u0440\u0443\u0434\u043d\u0438\u0442\u0435\u043b\u044c\u043d\u044b\u043c. \u041a\u0430\u043a \u043f\u043e\u043b\u0443\u0447\u0430\u0442\u044c \u0440\u0435\u043a\u043e\u043c\u0435\u043d\u0434\u0430\u0446\u0438\u0438, \u0447\u0442\u043e\u0431\u044b \u0440\u0430\u0437\u0432\u0438\u0432\u0430\u0442\u044c \u0441\u0442\u0440\u0443\u043a\u0442\u0443\u0440\u0443 \u0447\u0438\u0442\u0430\u0439\u0442\u0435 \u043d\u0438\u0436\u0435. 1) \u0420\u0435\u043a\u043e\u043c\u0435\u043d\u0434\u0430\u0446\u0438\u0438 \u0447\u0435\u0440\u0435\u0437 \u0440\u043e\u0434\u0441\u0442\u0432\u0435\u043d\u043d\u0438\u043a\u043e\u0432 \u0438 \u0434\u0440\u0443\u0437\u0435\u0439\u2026","rel":"","context":"\u0412 &quot;\u041f\u043e\u043b\u0435\u0437\u043d\u043e\u0435&quot;","img":{"alt_text":"","src":"https:\/\/i0.wp.com\/programma-obzvonov.ru\/blog\/wp-content\/uploads\/2020\/02\/\u0441\u0435\u0442\u0435\u0432\u043e\u0439-\u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433.jpg?fit=1024%2C736&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":1283,"url":"https:\/\/programma-obzvonov.ru\/blog\/chto-takoe-cena\/","url_meta":{"origin":513,"position":5},"title":"\u0426\u0435\u043d\u0430: \u0447\u0442\u043e \u044d\u0442\u043e \u0442\u0430\u043a\u043e\u0435, \u0432\u0438\u0434\u044b \u0438 \u0444\u0443\u043d\u043a\u0446\u0438\u0438","date":"07.08.2023","format":false,"excerpt":"\u0426\u0435\u043d\u0430 - \u044d\u0442\u043e \u044d\u043a\u043e\u043d\u043e\u043c\u0438\u0447\u0435\u0441\u043a\u0438\u0439 \u0442\u0435\u0440\u043c\u0438\u043d, \u043a\u043e\u0442\u043e\u0440\u044b\u0439 \u0438\u0441\u043f\u043e\u043b\u044c\u0437\u0443\u0435\u0442\u0441\u044f \u0434\u043b\u044f \u043e\u0431\u043e\u0437\u043d\u0430\u0447\u0435\u043d\u0438\u044f \u0441\u0442\u043e\u0438\u043c\u043e\u0441\u0442\u0438 \u0442\u043e\u0432\u0430\u0440\u0430 \u0438\u043b\u0438 \u0443\u0441\u043b\u0443\u0433\u0438, \u0432\u044b\u0440\u0430\u0436\u0435\u043d\u043d\u043e\u0439 \u0432 \u0434\u0435\u043d\u0435\u0436\u043d\u043e\u0439 \u0444\u043e\u0440\u043c\u0435. \u042d\u0442\u043e \u043a\u043b\u044e\u0447\u0435\u0432\u043e\u0439 \u044d\u043b\u0435\u043c\u0435\u043d\u0442 \u0432 \u043b\u044e\u0431\u043e\u0439 \u044d\u043a\u043e\u043d\u043e\u043c\u0438\u0447\u0435\u0441\u043a\u043e\u0439 \u0441\u0438\u0441\u0442\u0435\u043c\u0435, \u043f\u043e\u0441\u043a\u043e\u043b\u044c\u043a\u0443 \u043e\u043d \u0441\u043b\u0443\u0436\u0438\u0442 \u043c\u0435\u0440\u0438\u043b\u043e\u043c \u0441\u0442\u043e\u0438\u043c\u043e\u0441\u0442\u0438 \u0438 \u0440\u0435\u0433\u0443\u043b\u0438\u0440\u0443\u0435\u0442 \u0432\u0437\u0430\u0438\u043c\u043e\u043e\u0442\u043d\u043e\u0448\u0435\u043d\u0438\u044f \u043c\u0435\u0436\u0434\u0443 \u043f\u0440\u043e\u0434\u0430\u0432\u0446\u0430\u043c\u0438 \u0438 \u043f\u043e\u043a\u0443\u043f\u0430\u0442\u0435\u043b\u044f\u043c\u0438. \u0426\u0435\u043d\u0430 \u043e\u043f\u0440\u0435\u0434\u0435\u043b\u044f\u0435\u0442\u0441\u044f \u043c\u043d\u043e\u0436\u0435\u0441\u0442\u0432\u043e\u043c \u0444\u0430\u043a\u0442\u043e\u0440\u043e\u0432, \u0432\u043a\u043b\u044e\u0447\u0430\u044f \u0437\u0430\u0442\u0440\u0430\u0442\u044b \u043d\u0430 \u043f\u0440\u043e\u0438\u0437\u0432\u043e\u0434\u0441\u0442\u0432\u043e, \u0441\u043f\u0440\u043e\u0441 \u0438 \u043f\u0440\u0435\u0434\u043b\u043e\u0436\u0435\u043d\u0438\u0435, \u0432\u043d\u0435\u0448\u043d\u0438\u0435 \u044d\u043a\u043e\u043d\u043e\u043c\u0438\u0447\u0435\u0441\u043a\u0438\u0435 \u0443\u0441\u043b\u043e\u0432\u0438\u044f\u2026","rel":"","context":"\u0412 &quot;\u041f\u043e\u043b\u0435\u0437\u043d\u043e\u0435&quot;","img":{"alt_text":"\u0426\u0435\u043d\u0430: \u0447\u0442\u043e \u044d\u0442\u043e \u0442\u0430\u043a\u043e\u0435, \u0432\u0438\u0434\u044b \u0438 \u0444\u0443\u043d\u043a\u0446\u0438\u0438","src":"https:\/\/i0.wp.com\/programma-obzvonov.ru\/blog\/wp-content\/uploads\/2023\/08\/chto-takoe-cena-scaled.jpg?fit=1200%2C923&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]}],"_links":{"self":[{"href":"https:\/\/programma-obzvonov.ru\/blog\/wp-json\/wp\/v2\/posts\/513"}],"collection":[{"href":"https:\/\/programma-obzvonov.ru\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/programma-obzvonov.ru\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/programma-obzvonov.ru\/blog\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/programma-obzvonov.ru\/blog\/wp-json\/wp\/v2\/comments?post=513"}],"version-history":[{"count":6,"href":"https:\/\/programma-obzvonov.ru\/blog\/wp-json\/wp\/v2\/posts\/513\/revisions"}],"predecessor-version":[{"id":525,"href":"https:\/\/programma-obzvonov.ru\/blog\/wp-json\/wp\/v2\/posts\/513\/revisions\/525"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/programma-obzvonov.ru\/blog\/wp-json\/wp\/v2\/media\/523"}],"wp:attachment":[{"href":"https:\/\/programma-obzvonov.ru\/blog\/wp-json\/wp\/v2\/media?parent=513"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/programma-obzvonov.ru\/blog\/wp-json\/wp\/v2\/categories?post=513"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/programma-obzvonov.ru\/blog\/wp-json\/wp\/v2\/tags?post=513"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}